Popularized by the Korean superstar, Psy in his hit song, “Gangnam Style” is a commentary on how people dress and act on the sassy “uptown” side of Seoul. People that frequent its “Rodeo drive” of name-brand stores and overpriced coffee shops are often focused on external appearances, conspicuous consumption and an ostentatious show of wealth rather than more important things. The song is a satire of their dapper styles and muddled materialistic sensibilities.